Ystad teaches Europe about film.

Ystad - the little town that could! The town of Ystad (population 17,286) in southern Sweden, was recently filled to the brim with national and international representatives from the tourist business.  

  • The fact that Ystad in southern Skåne is where author Henning Mankell's popular Inspector Wallander lives and works and the fact that the 26 Swedish films about Wallander were shot here - has made Ystad a popular tourist spot. And now the little town that could, is teaching others how to attract tourists through film production.

  • They had all come to check out the backdrop to what the British newspaper The Independent calls Sweden인터넷바카라s best export [since IKEA]: Henning Mankell인터넷바카라s Wallander books.

  • Wallander's cases oftentimes bring him out to the powerful landscape just outside Ystad, the Österlen area and surrounding villages and farms. Photo: Andreas Hylthén

  • You see, it is in Ystad that Mankell인터넷바카라s inspector Wallander lives and works. And marketing strategist Itta Johnson at Ystad Municipality believes many can learn something from Ystad: 인터넷바카라The Wallander books put pressure on us to take the next step. It인터넷바카라s often vice versa you create something new in order to increase the interest in something. That인터넷바카라s where we feel we have something to teach others.인터넷바카라 The 26 Swedish films about Wallander were all shot on location in Ystad and pulled money as well as tourists in to the region. And when BBC chose Ystad as the location for their British version of Wallander too (starring Kenneth Branagh), the interest increased even more and Ystad can count on more money pouring in in the future.

  • Österlen and Skåne's southeast.. an area with many faces and facets, popular among artists, authors and poets. Photo: Andreas Hylthén

  • 인터넷바카라We have yet to see the end to the so-called Wallander tourists,인터넷바카라 continues Johnson. 인터넷바카라Every year we see how new generations discover the books as well as the films.인터넷바카라 She also reveals that Ystad has been visited by so-called location scouts, one of whom came from Hollywood, looking for locations for future films. But Johnson cannot say more. 인터넷바카라They never say anything until everything is set anyway.인터넷바카라
    What is set is that Ystad인터넷바카라s experiences in film production was the reason it was awarded the Swedish travel and tourist industry인터넷바카라s tourist prize (100 000 SEK or $14,572), and that Ystad is now to teach others how to create good conditions for a lucrative film tourism.

  • Making a movie? Looking to walk in Wallander's footsteps? See for more information.